Don’t Trust The Media.
This is very important. I don’t think people realize how easy it is you create your own publicity if you have a bit of dedication.
Saying “Don’t trust the media” is lazy and a good way to become a cynical dick. It’s also a good way to turn people into conspiracy nutjobs.
Say “Trust them when they’ve shown their work.” That way, you acknowledge the fact that sometimes the media can really suck and sometimes its a good source of information. Seriously guys, has it ever occured to you that not EVERY news team is the same group of dicks? Sure, that guy may have been staging a crowd scene to make something seem more popular than it is, but others will actually pan the camera just to show you how big a crowd is. Some media teams will give you percentages that add up to 136% with no sources, others will give you legitimate stats with given sources you can go check out yourself.
There is no universally good or bad media. There are lots of really good and lots of really horrible media teams.